‘How to update the business’s content marketing module?’, ‘Which trends will be ‘in’ and what are no more ‘trending’ for content creation?’, ‘What should be the exact plan of action for accessing and acquiring more of long-term brand devotees through content promotion?’
Aren’t these questions continually lingering inside your entrepreneurial mind as gradually comes up 2019? Well, in order to give you a transparent and crisp idea about ‘what’s going to click’ and to which ‘hacks’ goodbye should be said, while re-shuffling own portal’s content framing and marketing frameworks for the new year– in here are documented some key insights over content marketing ‘right now’ profile across the World Wide Web: Some Smart Statistics for Success #1 Over 70% of content marketers are relying over consumers’ psychographic information for planning business’s content module. Answer one simple question – For whom do you devise the contents? The target customers, right? In the opinion of the most established content marketing services in Singapore, to ensure that the devised blogs, write-ups, infographics, videos etc are rightfully reaching them, attempt to gain knowledge about their not only demographic status, but also their psychographic features and as a priority. Like demographic data lets you ascertain the age, gender and geographical location of the most potential customers, psychographic information helps you to know their –
#2 Around 33% of marketers upheld video posts as the top-most traffic driver amidst all forms of visual contents – with a definite 6% claiming to be particularly benefitted from live video streaming. Learn that in accordance to Cisco’s depiction, by the end of 2019, about 80% of the total traffic generated over the World Wide Web will be from sites’ posted video contents. And, as showcase the veteran marketers of top-ranking digital marketing company Singapore, when tactically integrated with adept videos, landing pages’ traffic have gone up to as much as 85X – whatever business genre that might be. Moreover, promotional e-mails and sponsored ads configured with dynamic standard videos get ‘opened up’ and ‘clicked’ by a 5X more of quotient and the quality ‘Vblogs’ (Video + Blogging) are, in real-time, potent to give user engagement a fitting 90% ‘hike’. So, in 2019, crafting mind-appealing but informative video contents and endeavoring upon their strategic ‘streaming’ over popular social media platforms appear to be the ‘foremost’ step for your content marketing strategy to pursue. #3 For B2C content promotion purpose, Face Book is the first choice of 88% marketers around the world and 78% prefer LinkedIn for B2B marketing objectives. With 2.2 billion dedicated shopaholics spending more than 1 hour with each time ‘log in’ over the platform, Face Book emerges as the most effective medium for you to promote each new content post and accomplish ‘positive’ recognition from customers. And, given to it being the most-availed social media domain of Fortune 500 companies (inclusive of being the top choice of 61 million senior-level corporate authorities and 40 million decision-makers), your business gets the ultimate of ‘exposure’ required for calling upon investors and accomplishing profitable commercial allies. #4 95% of mobile shoppers spend an average of 1.7 seconds over a content piece. So gone are the days of writing lengthy paragraphs, using minimum of bullet points and resorting to more of ‘flowery’ language. To make the published pieces catch attention even within that ‘phase’, delve into the practice of –
So get precise, but ensuring promotion of the core message, and profit from the preference of today’s customers. #5 About 71% of regular online purchasers will reject a content, if it appears as an out-and-out company sales cue to them. What the pro writers of Vision Web Creations suggest, your approach should not be that of persuading them to buy from you – but showcasing why your brand is the fittest choice for them. Engage into the habit of telling ‘a story’ over a topic and revealing within the lines, how your service can be worthy-to-avail in relation to that. Smarten up with significant statistics and preserve an edge over competitors over customer acquisition and retention.
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